Areas of Expertise
Copywriting
With a background in creative writing and poetry, I make sure every word carries its weight in everything I write. Tailored specifically to your goals and agenda, my copy focuses on active voice, engagement, and ease of understanding. You won’t find a copywriter as agile and versatile as me.
seo writing & seo content
The internet changes faster than you can draw a breath. As an SEO writer, I provide evergreen content that can weather the trends and updates. Using a tried and true method based on KW research and topic knowledge, my SEO content will drive conversions and raise visibility.
brand identity & social media management
In today’s world, it is all about authenticity. If you come off as fake or duplicitous, people are less likely to trust you or your brand. With that in mind, I develop brand identity centered around core values important to your company and story. With solidified brand guidelines, I craft social media strategies and social media content to drive brand activation and grow your audience.
copy editing
No one hits it out of the park the first time. As a copy editor, I work to streamline information to make it easy-to-digest, informative, and interesting to read. I also focus on attaining the highest caliber possible in terms of content organization, grammar and syntax, and tone.
keyword research & site audits
No content is complete without robust research behind it. I incorporate SEO best practices using competitive research on direct competitors. Keyword research informs my content. I also perform site audits to diagnose weak points in current copy and SEO strategies.
Technical Writing
After working for the company Parasoft, I have an intimate knowledge of cybersecurity workflows, DevSecOps procedures, and other aspects of computer engineering-related testing software. I am able to take in dense, technical knowledge and return marketable, easy-to-digest content for white papers, newsletters, blog posts, presentations, and more. I also enjoy working with Subject Matter Experts (SMEs) to develop that content.
proofreading
Similarly to my approach as a copywriter and copy editor, I have very high standards as a proofreader. For an individual, company, or brand, I aim to deliver perfect content every time that matches your objectives and brand guidelines.
web copy
Whether launching a new site or revamping an old one, web copy needs to be succinct, engaging, and reinforced by research. As a website content producer, I provide SEO copy synthesized from competitive analysis and keyword research to bring out the best in your brand.
BUSINESS STRATEGY
My analytical skills extend beyond copy, research, brand development, and social media management. In fact, I have helped launch and revitalize several companies since I graduated college in 2013. Most notably, I helped launch Edgy Labs LLC in 2016 and their subsequent free-to-use writing tool known as INK. From client meetings to content strategy implementation, I am the pinch hitter your team needs.