Marketing Test Bed & Nerd News Meet

creating how-to guides and industry articles

When I helped found Edgy Labs in September of 2016, we called ourselves a “blog-based services platform.” We used the insights and analytics we scrubbed from our editorial site to inform strategies for our clients. As such, some of our content centered around content marketing, growth hacking, and other marketing strategies. I created numerous articles focused on these topics. I even conducted exclusive interviews with startup CEOs for even more in-depth content and data.

industry 4.0 thought leadership

As a company focused on all things future tech, Edgy.app covers a wide range of technological topics. But we also cover thoughtful subjects like post-scarcity economies, the fall of the conventional car dealership, and why DNA privacy matters. I crafted articles like these with a particular focus on tackling forward-thinking, future-focused questions.

tech news & LONG FORM pieces

Of course, I got to flex my geeky side a little bit every now and then. From the latest news on autonomous cars to E3 coverage, I reported news in what we called “buzz articles” with little editorializing, as well as created longer form content with more of a point of view. All of them capitalized on keyword opportunities and adhered to SEO best practices.