Rebuilding a Cosmetics Brand
In 2015, I worked with the makeup brand SHANY Cosmetics to revamp their social media presence and brand identity. Working as a copywriter and social media manager at Versa Creative Group, I worked alongside a team of designers and the account manager to ideate an entirely new direction for the brand. We pivoted into a more socially tapped-in brand identity and a more high-end look for the brand.
