Toyota.com and BuyaToyota.com

H2H Pages on toyota.com

Along with peers Krista Grace Morris and Brett Forsberg, I helped create what we called “head to head” pages for Toyota in 2017. On these pages, we compare Toyota vehicles against top rivals. For example, we have the Toyota Corolla vs. the Honda Civic. By leveraging common search terms that matched user intent, these pages drove traffic to Toyota’s website and spurred conversions by utilizing CTAs, internal linking strategies, and informative content that authentically compared the two vehicles.